Tuesday, 27 June 2017

Ad week: See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival

AdFreak

See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival
Led by Fearless Girl, Boost Mobile and 'Meet Graham'
By Tim Nudd
|
10 hours ago
The Outdoor jury awarded two Grand Prix, one to Fearless Girl and one to Twitter's hashtag billboards.

The 2017 Cannes Lions festival has wrapped up, and it’s time to look back at the winners as a whole, as well as some individual pieces that did well. We’ll begin with a Grand Prix roundup.

Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below.
Glass Grand Prix – Fearless Girl
Outdoor Grand Prix – Fearless Girl
PR Grand Prix – Fearless Girl
Titanium Grand Prix – Fearless Girl
(4 Grand Prix)

Client: State Street Global Advisors
Entrant: McCann New York
Production: Craft Worldwide New York / Stuart Weissman Productions New York / Copilot Strategic Music + Sound New York


Integrated Grand Prix – Boost Your Voice
Promo & Activation Grand Prix – Boost Your Voice
(2 Grand Prix)

Client: Boost Mobile
Entrant: 180LA, Santa Monica
Production: 180LA Santa Monica / the Corner Shop Santa Monica / Therapy Studios Los Angeles / Atomica Music Texas


Health & Wellness Grand Prix – Meet Graham
Cyber Grand Prix – Meet Graham
(2 Grand Prix)

Client: Transport Accident Commission Victoria
Entrant: Clemenger BBDO Melbourne
Production: Flare Productions BBDO Melbourne / Airbag Productions Melbourne


Creative Data Grand Prix – Care Counts

Client: Whirlpool
Entrant: DigitasLBi, Chicago
Production: Goodstory Films New York / C41 Media New York / Cutters Chicago


Creative Effectiveness Grand Prix – Van Gogh Bnb

Client: Art Institute of Chicago
Entrant: Leo Burnett Chicago
Production: Ravenswood Studios Lincolnwood


Cyber Grand Prix – Aland Index / Baltic Sea Project

Client: The Bank of Åland
Entrant: RBK Communication, Stockholm


Cyber Grand Prix – Did You Mean Mailchimp?

Client: Mailchimp
Entrant: Droga5, New York / Mailchimp, Atlanta
Production: Resn Wellington / Juco Los Angeles / Brosmind Barcelona


Design Grand Prix – The Unusual Football Field

Client: AP Public Company Limited
Entrant: AP Thailand, Bangkok / CJ Worx, Bangkok
Production: Meour Bangkok


Digital Craft Grand Prix – Notget VR

Client: Björk
Entrant: Analog, London / W&N Studio, London
Production: Analog London


Direct Grand Prix – Google Home of the Whopper

Client: Burger King
Entrant: David, Miami
Production: Caviar Los Angeles


Entertainment Grand Prix – Beyond Money

Client: Santander Bank
Entrant: MRM//McCann Spain, Madrid
Production: Oxigeno Barcelona


Entertainment for Music Grand Prix – Original Is Never Finished

Client: Adidas Originals
Entrant: Johannes Leonardo, New York
Production: Human New York / RSA Films Los Angeles / Egg Films Cape Town / Exile New York / Blacksmith New York


Film Grand Prix – We’re the Superhumans

Client: Channel 4
Entrant: Blink Productions, London / 4Creative, London
Production: Blink Productions London


Film Craft Grand Prix – Territory

Client: The Blaze (Musician)
Entrant: Iconoclast, Culver City
Production: Iconoclast Culver City


Innovation Grand Prix – The Humanium Metal Initiative

Client: IM Swedish Development Partner
Entrant: Åkestam Holst, Stockholm / Great Works, Stockholm


Media Grand Prix – Innovating Saving

Client: Jet.com
Entrant: R/GA, New York
Production: Prettybird Culver City / Biscuit Filmworks New York / 1Stavemachine Brooklyn / Mackcut New York / Nomad Editing Co. New York


Mobile Grand Prix – The Family Way

Client: Recruit Lifestyle Co., Ltd.
Entrant: Dentsu Y&R, Tokyo
Production: Dentsu Y&R Tokyo / Tokyo Tokyo


Outdoor Grand Prix – Hashtag Billboards (campaign)

Client: Twitter
Entrant: Twitter, San Francisco


Print & Publishing Grand Prix – Burning Stores (campaign)

Client: Burger King
Entrant: David, Miami


Product Design Grand Prix – The Payphone Bank

Client: Tigo-Une
Entrant: Grey Colombia, Bogotá
Production: La Octava Bogotá


Radio Grand Prix – Repeat the Punchline

Client: KFC
Entrant: Ogilvy & Mather Johannesburg


Grand Prix for Good (Lions Health festival) – Immunity Charm

Client: Ministry of Public Health, Islamic Republic of Afghanistan
Entrant: McCann Health, New Delhi / McCann Worldgroup India, Mumbai
Production: McCann Health New Delhi


Grand Prix for Good (Cannes Lions festival) – The Refugee Nation

Client: Amnesty International
Entrant: Ogilvy New York
Production: Asteroide Films Curitiba / Canja Audio Culture Curitiba / Square Pixel Rio De Janeiro
Tim Nudd
Tim Nudd
@nudd
Tim Nudd is creative editor of Adweek and editor of AdFreak, its daily blog. He oversees all of Adweek's creative coverage and is co-host of its weekly podcast, Yeah, That's Probably an Ad.
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