AdFreak
See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival
Led by Fearless Girl, Boost Mobile and 'Meet Graham'
By Tim Nudd
|
10 hours ago
The Outdoor jury awarded two Grand Prix, one to Fearless Girl and one to Twitter's hashtag billboards.
The 2017 Cannes Lions festival has wrapped up, and it’s time to look back at the winners as a whole, as well as some individual pieces that did well. We’ll begin with a Grand Prix roundup.
Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below.
Glass Grand Prix – Fearless Girl
Outdoor Grand Prix – Fearless Girl
PR Grand Prix – Fearless Girl
Titanium Grand Prix – Fearless Girl
(4 Grand Prix)
Client: State Street Global Advisors
Entrant: McCann New York
Production: Craft Worldwide New York / Stuart Weissman Productions New York / Copilot Strategic Music + Sound New York
Integrated Grand Prix – Boost Your Voice
Promo & Activation Grand Prix – Boost Your Voice
(2 Grand Prix)
Client: Boost Mobile
Entrant: 180LA, Santa Monica
Production: 180LA Santa Monica / the Corner Shop Santa Monica / Therapy Studios Los Angeles / Atomica Music Texas
Health & Wellness Grand Prix – Meet Graham
Cyber Grand Prix – Meet Graham
(2 Grand Prix)
Client: Transport Accident Commission Victoria
Entrant: Clemenger BBDO Melbourne
Production: Flare Productions BBDO Melbourne / Airbag Productions Melbourne
Creative Data Grand Prix – Care Counts
Client: Whirlpool
Entrant: DigitasLBi, Chicago
Production: Goodstory Films New York / C41 Media New York / Cutters Chicago
Creative Effectiveness Grand Prix – Van Gogh Bnb
Client: Art Institute of Chicago
Entrant: Leo Burnett Chicago
Production: Ravenswood Studios Lincolnwood
Cyber Grand Prix – Aland Index / Baltic Sea Project
Client: The Bank of Åland
Entrant: RBK Communication, Stockholm
Cyber Grand Prix – Did You Mean Mailchimp?
Client: Mailchimp
Entrant: Droga5, New York / Mailchimp, Atlanta
Production: Resn Wellington / Juco Los Angeles / Brosmind Barcelona
Design Grand Prix – The Unusual Football Field
Client: AP Public Company Limited
Entrant: AP Thailand, Bangkok / CJ Worx, Bangkok
Production: Meour Bangkok
Digital Craft Grand Prix – Notget VR
Client: Björk
Entrant: Analog, London / W&N Studio, London
Production: Analog London
Direct Grand Prix – Google Home of the Whopper
Client: Burger King
Entrant: David, Miami
Production: Caviar Los Angeles
Entertainment Grand Prix – Beyond Money
Client: Santander Bank
Entrant: MRM//McCann Spain, Madrid
Production: Oxigeno Barcelona
Entertainment for Music Grand Prix – Original Is Never Finished
Client: Adidas Originals
Entrant: Johannes Leonardo, New York
Production: Human New York / RSA Films Los Angeles / Egg Films Cape Town / Exile New York / Blacksmith New York
Film Grand Prix – We’re the Superhumans
Client: Channel 4
Entrant: Blink Productions, London / 4Creative, London
Production: Blink Productions London
Film Craft Grand Prix – Territory
Client: The Blaze (Musician)
Entrant: Iconoclast, Culver City
Production: Iconoclast Culver City
Innovation Grand Prix – The Humanium Metal Initiative
Client: IM Swedish Development Partner
Entrant: Åkestam Holst, Stockholm / Great Works, Stockholm
Media Grand Prix – Innovating Saving
Client: Jet.com
Entrant: R/GA, New York
Production: Prettybird Culver City / Biscuit Filmworks New York / 1Stavemachine Brooklyn / Mackcut New York / Nomad Editing Co. New York
Mobile Grand Prix – The Family Way
Client: Recruit Lifestyle Co., Ltd.
Entrant: Dentsu Y&R, Tokyo
Production: Dentsu Y&R Tokyo / Tokyo Tokyo
Outdoor Grand Prix – Hashtag Billboards (campaign)
Client: Twitter
Entrant: Twitter, San Francisco
Print & Publishing Grand Prix – Burning Stores (campaign)
Client: Burger King
Entrant: David, Miami
Product Design Grand Prix – The Payphone Bank
Client: Tigo-Une
Entrant: Grey Colombia, Bogotá
Production: La Octava Bogotá
Radio Grand Prix – Repeat the Punchline
Client: KFC
Entrant: Ogilvy & Mather Johannesburg
Grand Prix for Good (Lions Health festival) – Immunity Charm
Client: Ministry of Public Health, Islamic Republic of Afghanistan
Entrant: McCann Health, New Delhi / McCann Worldgroup India, Mumbai
Production: McCann Health New Delhi
Grand Prix for Good (Cannes Lions festival) – The Refugee Nation
Client: Amnesty International
Entrant: Ogilvy New York
Production: Asteroide Films Curitiba / Canja Audio Culture Curitiba / Square Pixel Rio De Janeiro
Tim Nudd
Tim Nudd
@nudd
Tim Nudd is creative editor of Adweek and editor of AdFreak, its daily blog. He oversees all of Adweek's creative coverage and is co-host of its weekly podcast, Yeah, That's Probably an Ad.
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