Dear critical-reader, elite accountability in our homeland Ghana, still matters, because despite appearances, Ghana is not yet a banana Republic, oooo, Ghanafuor. Yoooooooo...
That is why it is so crucial that those with ultimate responsibility for ensuring that the government-owned telecommunications company, AirtelTigo, remains competitive - its board of directors and its senior management team - should all examine their consciences, individually, and, fall on their own swords, one after the other, over this disgraceful calamity for AirtelTigo's hard-done-by subscribers. Full stop.
That said, they must all be sacked if they refuse to resign. Simple. As wise and aspirational Africans, the question to ponder over is: Do our ruling elites not yet clearly understand the pivotal role that telecommunications companies will play in the AI-bedrocked eras of the 4th and 5th industrial revolutions? Haaba.
Is it not shocking that there has been such deafening silence, over the inability of subscribers to access the bouquet of services provided by AirtelTigo, since last Thursday, by the regulatory bodies with ultimate oversight responsibility for the telecommunications sector of our national economy? Incredible.
As it happens, dear critical-reader, for years now, it has been an open secret to even little school children across the entire territorial landmass of our sovereign Republic, that customer satisfaction has not been prioritised by any of the telecommunications companies operating here. Without exception. Intolerable. Atrocious. Unspeakable.
The name of the game, for all of them, has always been ruthless competition to gain market share - an end for them which represents the commercial equivalent of a holy-grail-quest: to be attained, over competitors, at all costs, come what may, and, by all means necessary, including not prioritising customer satisfaction. Monstrous. Abominable. Unpardonable. Shameful.
Dear critical-reader, enough, really is enough, in this particular instance: The telecommunications companies operating here, must no longer be allowed to get away with ignoring customer satisfaction - by being forced, henceforth, to deliver world-class quality standards for all the services they provide for their subscribers: at pain of losing what in effect is a license to print money, more or less, if they fail to do so. Full stop.
It is scandalous that an industry whose players make more profits than even the banking sector does, through their mobile money platforms, can get away with being so cavalier about its customer satisfaction metrics.
Hopefully, what is going on in AirtelTigo, isn't occurring now, because a wealthy regime crony entrepreneur has set his or her sights on acquiring AirtelTigo - for which reason it must be trashed brand reputation wise, so that little public dissent over its sale to private investors, follows in the wake of its acquisition. Hmmm, 3y3nsem piiii, oooo, Ghanafuor.
As it happens, dear critical-reader, incredible though it might sound, at a certain stage, once upon a time, a government appointee was crowing that AirtelTigo was acquired by the Republic of Ghana, for the nominal sum of 1USD. If you accept a telecommunications company that is heavily geared (owing its creditors trillions of pesewas and unable to generate consistent profits), you have taken on a trillion-pesewa-headache, and super-risky risk-laden-burden, in an industry in which market share, is everything, have you not, dear critical-reader, lol
The bald truth in all this, dear critical-reader, is that telecommunications companies are only as good as the backend teams that keep them operational and accessible to their subscribers. Simple commonsense, lol. No? Yes? The question then is: Just how good are the sundry backend teams that keep AirtelTigo operational and accessible to its subscribers nationwide?
It appears, dear critical-reader, that the Anansesemkrom free range chickens are coming home to roost - just as the state capture rent seekers amongst the big-thieves-in-high-places, who dominate and control our byzantine system, are being hoisted on their collective-petard, lol. Hmmm, 3y3asem, oooo, Ghanafuor. Onyame 3ntis3 Alata ni, oooo. Yooooooooo...
Be that as it may, dear critical-reader, in light of all the aforementioned, it is vital that the relevant parliamentary select committee, with oversight responsibility for the telecommunications industry of our national economy, also investigates the reason why there has been such an abrupt cessation of subscribers ability to access the bouquet of services provided by AirtelTigo, which appears to have ceased operating, nationwide, since last Thursday. We thank goodness that our bankrupted homeland Ghana is not yet a banana republic - which is why elite accountability still matters: Heads must roll over the latest AirtelTigo shambles, oooo, Ghanafuor. Nothing else will suffice. Full stop. Case closed. Yoooooooo. A word to the wise...
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