SWI swissinfo.ch/Thomas Stephens: Helping young actors crack the foreign film market

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Shooting Stars
Helping young actors crack the foreign film market
By Thomas Stephens

    Business
    Culture

This content was published on May 8, 2018 11:00 AMMay 8, 2018 - 11:00
The ten European Shooting Stars for 2018

The ten European Shooting Stars for 2018 line up in Berlin, with Switzerland's Luna Wedler on the far left
(Keystone)

How do actors get a break in the hyper-competitive film industry? An inside look at the European Shooting Stars programme, which aims to give Europe’s ten “most promising and internationally versatile” young actors a tailor-made career boost.

“I was speechless! I got the phone call and for a moment I couldn’t say anything!” says a bubbly Luna Wedler, remembering when she was told she was one of ten Shooting Stars for 2018external link.

The 19-year-old from Zurich was the youngest of the “Class of ’18” who in February attended the Berlin International Film Festivalexternal link to pick up their award and spend five days doing some serious personalised networking.

“The Berlinale was so cool and the other nine Shooting Stars are so nice and so talented. It was really stressful because we had a hard schedule every day, but it was also great because I got to meet so many directors, producers and casting agents,” Wedler tells swissinfo.ch.

Criteria for the programme, organised by European Film Promotion (EFP) since 1998, include having a lead role in a recently released film and fluent English. Wedler, who speaks excellent English, starred in Blue My Mind, a surreal coming-of-age drama which premiered in San Sebastiánexternal link and swept the Swiss Film Awards in March.
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“We look for up-and-coming actors – that’s of course the whole idea behind the programme,” says Laura Daniel, responsible for talent and awards at Swiss Filmsexternal link, the national film promotion agency, which every year nominates one talent – like 37 other EFP member organisationsexternal link.

“It’s not a programme that aims to showcase already-established talents. It’s trying to push people who already have a certain national success and are ready for an international career,” she adds.

Wedler, who is currently studying at the renowned European Film Actor Schoolexternal link in Zurich, says she would like to be part of international projects in Britain and France, “playing some really interesting and challenging characters”. She says she’s less interested in the United States, “although if a role came from Hollywood, I wouldn’t say no! But it’s not my goal. Not yet.”

European Shooting Stars

Selection is based on the following criteria:

A successful professional career in the native country, including first awards; a leading role in a film which was released in the past 18 months prior to the nomination; aged 16 to 32 years; fluent English. (Source: EFP)

The European Shooting Stars programme has featured some big names since it began in 1998, including Daniel Craig, Franka Potente, Ludivine Sagnier, Daniel Brühl, Cécile de France, Alicia Vikander and two Game of Throners: Maisie Williams and Pilou Asbӕk.

Switzerland has participated since 1999, with 16 actors chosen.
end of infobox

When asked about support and guidance for young actors, she says she has been with the Berlin-based agency Schlagexternal link for about half a year. “They’re really helpful about choosing projects together, but in the end I think you always have to help yourself and be happy with the project.”
‘Terrible idea’

Laura Daniel agrees on the importance of a good agent. “It’s getting harder and harder to reach people because there are so many actors! It’s crazy. Switzerland already has so many in such a small country. So you really need someone who will take you forward, who is professional, who will help you find the right people to work with,” she tells swissinfo.ch.

“What I think is a terrible idea is if you just go to parties and hang out with people. That’s not how you’re going to get a job.”

Daniel explains how Swiss Films goes about selecting a name to put forward as a potential Shooting Star. “We have a pool of talent that we follow, and with Luna we’d seen her in another film [Amateur Teensexternal link] and thought there was something there. We then saw her in various other roles, and when we saw Blue My Mind we thought ‘she’s ready for the next big step’.”

She adds that they don’t necessarily look for the youngest – Shooting Stars can be aged 16-32 – “but sometimes the youngest are the most convincing”.
Impressive record

Switzerland’s unique language situation – it has three official languages: German, French and Italian – in effect means the country of 8.4 million people is made up of three even smaller markets. Surely this makes life even harder for aspiring Swiss actors?

“For me, personally, it makes it more interesting because there’s a broader variety to choose from,” Daniel says. “And usually the people we follow have already started to work internationally with the bigger markets they are connected to because of the language they speak. So for Kacey Mottet Klein [a Shooting Star in 2016] it was France and Belgium, for Luna it was Germany and Austria. But for the actors themselves it’s really difficult as it’s such a small scene and they don’t get a lot of possibilities to present their talent.”

Wedler agrees that it’s a really small industry, “but a really interesting and good one. You just have to get that one opportunity – which I had in Amateur Teens – and I think once you’re in the film industry, you’re in”.

Despite these challenges, Switzerland has an impressive record in Berlin, with 16 Shooting Starsexternal link since it joined the programme in 1999.
A female figure dressed in a gold dress stands behind a microphone stand
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“I take it as a complement that we’re doing our job well!” Daniel laughs. “We really try to find the perfect fit – the actors have to be part of a promising package: an outstanding main performance in a convincing film with international potential, preferably running at the Berlin Film Festival.”

Swiss actors have a good reputation abroad, she thinks. “From what I hear from casting agents and agencies in general they have a reputation for being very reliable and versatile, because most of them speak at least two or three languages and they can adapt to various cultures,” she says.
Move abroad

Being versatile paid off for Soraya Salaexternal link, Switzerland’s first Shooting Star in 1999. She speaks four languages and says her appearance – her father is Egyptian, her mother Italian – means she can play a range of ethnicities.

Sala, 49, describes being a Shooting Star as a “very positive experience”. “I met loads of interesting people, had inspiring conversations, got a taste of the film business and had a lot of fun! It really strengthened me as a person,” she tells swissinfo.ch.

“I can’t say whether I was invited to more castings just because of the Shooting Star award. I’d lean towards saying no, since the casting agents have other selection criteria. But what was certainly useful were the annual invitations to the gala evening for the new Shooting Stars in Berlin – that let me make new contacts and keep up old ones.”
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Sala landed her first role in a feature film – Vollmondexternal link (Full Moon) by acclaimed Swiss director Fredi M Murer – while in her last year at the European Film Actors School. She appeared in more filmsexternal link and ended up moving to Germany.

“The Swiss contacts I’d cultivated didn’t ‘forget’ me when I moved to Germany – once a year I was booked for a production [in Switzerland]. I still get offers from Switzerland,” she explains.

“At the same time, I could go to castings in Germany and this would never have been possible the other way around: I don’t think German productions would have got me over from Switzerland because here [in Germany] there’s enough choice [of actors].”
‘Don’t give up!’

Of course, many successful actors were not Shooting Stars and continue to enjoy successful careers.

When asked what advice she could give aspiring film actors, Sala mentions discipline and focus. “Constantly work on yourself and your craft. In periods when you don’t have a job, use this time and learn something new – a language, a sport, a dance – whatever interests you,” she says.

“And think hard about what type of production, film, story you’d like to work on. What type of role you’d like to embody – and why. Be authentic, be true to yourself.”

For Wedler, it all comes down to hunger. “I think if you have this will, if you live for this job, then I think you can do it. I just had a Plan A – I don’t have a Plan B! I’m just going for it and I hope it’s going to work. But you do need a lot of luck. The whole thing’s a big challenge but you just have to be brave and really want it,” she says.

“You’ll have a lot of disappointments, but you just have to keep going for it! Don’t give up!”

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