ADWEEK/Patrick Coffee: Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition

ADWEEK   
Leadership & Talent
Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition
News marks holding company's largest-ever deal
By Patrick Coffee
|
53 mins ago
Publicis reportedly outbid Advent International.
Joel Saget/AFP/Getty Images

This morning, Publicis Groupe announced that it has agreed to acquire data intelligence company Epsilon for an estimated $4.4 billion.

Patrick Coffee
Patrick Coffee
@PatrickCoffee
Patrick Coffee is a senior editor for Adweek.
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