Opinions expressed by Entrepreneur contributors are their own.
“It takes courage to put a stake in the ground, to own who you are and what you believe in."
My
latest guest helps his clients speak their counterintuitive truths to
the world and when you can own a counterintuitive truth, you really have
the ability to put a stake in the ground and people will want to come
along and follow.
I had the pleasure of sitting down to interview Rich Litvin, “The Accidental Entrepreneur”, on the Capability Amplifier
podcast. Just in case you’re not familiar, Rich is a hugely successful
author, he runs a high-level Mastermind group and is a highly sought
after business coach who only works with five clients per year and gets
$100,000 per client!
Why
is Rich "The Accidental Entrepreneur"? Well, because his dad was an
entrepreneur, and did his best to persuade his three sons to do
anything butbecome an entrepreneur. But it turns out,
many years later, guess what all three sons are? Yup, you guessed it —
they’re entrepreneurs! Related: 7 Steps to a Perfectly Written Business Plan
Rich
was a high school teacher for 15 years and eventually a Vice Principal
because that is his passion: kids, teaching and education. He lost his
job in 2005 and began a new career as a coach but he didn't know you
were supposed to have a business plan or how to write a business plan,
so for the last 14 years his one-line business plan has been: “Meet Fun
And Interesting People.”
Pushing your limits
Fast forward to today and Rich is about to publish his second book called When You're The Most Interesting Person in The Room, You're In The Wrong Room. And
he has a high-level Mastermind group called 4PC, which stands for the
4% Club. That has two meanings: 4% is the top 20% of the top 20% but
also stands for the 4% Rule. Business can sometimes feel like
life or death but in actuality, it usually isn't a life or death
situation. But if you're the kind of person who jumps off a mountain in a
wingsuit, if you're the kind of person who surfs the world's highest
waves, you risk dying, yet you want to get better and better every year.
The 4% Rule says that the way to get better when you're an
extraordinary top performer, and in an arena where you could die is to
only push yourself 4% beyond your current capabilities. For most people
on the planet that's too far, but for top performers, it's too low. So
we push ourselves beyond where we need to go, and we're not getting
burnt out or stressed out. It's that 4% arena of top performers that
Rich plays in. What's the tiniest shift that can make the biggest
impact? Related: Richard Branson's 8 Keys to Happiness and Success
The 3 traps of success
What Rich saw in his own life and working with the very successful
clients that he has over the years is that we live in a world where
most people are chasing the trappings of success, and so they don't see
the traps that are inherent in success. You don't catch them until it's
too late because you've already been successful. For Rich, some of the
traps were implanted at a really young age for. He spent most of his
childhood and a lot of his adulthood, trying to prove himself to my
father and he became very successful and very driven. He says that even
to this day if he’s not careful, he gets caught. For example; he’ll have
success, give himself 25 seconds to celebrate then he’s looking at how
he could have done it bigger or better, or he’s looking into the future
to see what he could be doing next. Take a look at the Three Traps that
Rich continually sees leaders and successful people getting themselves
into:
The Isolation Trap: "I'm not lonely, but I feel very alone."
The Imposter Trap: "People admire me, but I feel like a fraud."
The Emptiness Trap: "I have everything I ever wanted, but I feel empty.
And
that’s just the tip of the iceberg! During our time together Rich and I
delve into some pretty interesting subjects that I know you’ll find a
lot of value in. Have a look:
Serving people so powerfully that they never forget your conversation for the rest of their life.
The power of listeningand the willingness to sit in the uncomfortable silence
Serving people vs. pleasing people
The difference between what people say they want vs. what they actually want
"When you're the most interesting person in the room, you're in the wrong room."
What are you tolerating?
What's the legacy you would leave today if it were your last day on earth vs the legacy you’d like to leave?
Related: 8 Success Lessons From the Richest Person on the Planet
These
are just a few of the incredible highlights of our conversation. Rich
has some amazing stories to share. You do not want to miss this
episode!
Check out the whole Podcast Interview here and don’t forget to subscribe, leave me a message, rate, review and share!
Free Webinar | Sept. 9: The Entrepreneur's Playbook for Going Global
Growing a business sometimes requires thinking outside the box.
Register Now »
More from Entrepreneur
New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access
pass to the skills, experts, and network you need to get your business
off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be
hard. Guidant Financial works to make financing easy for current and
aspiring small business owners by providing custom funding solutions,
financing education, and more.
Opinions expressed by Entrepreneur contributors are their own.
“It takes courage to put a stake in the ground, to own who you are and what you believe in."
My
latest guest helps his clients speak their counterintuitive truths to
the world and when you can own a counterintuitive truth, you really have
the ability to put a stake in the ground and people will want to come
along and follow.
I had the pleasure of sitting down to interview Rich Litvin, “The Accidental Entrepreneur”, on the Capability Amplifier
podcast. Just in case you’re not familiar, Rich is a hugely successful
author, he runs a high-level Mastermind group and is a highly sought
after business coach who only works with five clients per year and gets
$100,000 per client!
Why
is Rich "The Accidental Entrepreneur"? Well, because his dad was an
entrepreneur, and did his best to persuade his three sons to do
anything butbecome an entrepreneur. But it turns out,
many years later, guess what all three sons are? Yup, you guessed it —
they’re entrepreneurs! Related: 7 Steps to a Perfectly Written Business Plan
Rich
was a high school teacher for 15 years and eventually a Vice Principal
because that is his passion: kids, teaching and education. He lost his
job in 2005 and began a new career as a coach but he didn't know you
were supposed to have a business plan or how to write a business plan,
so for the last 14 years his one-line business plan has been: “Meet Fun
And Interesting People.”
Pushing your limits
Fast forward to today and Rich is about to publish his second book called When You're The Most Interesting Person in The Room, You're In The Wrong Room. And
he has a high-level Mastermind group called 4PC, which stands for the
4% Club. That has two meanings: 4% is the top 20% of the top 20% but
also stands for the 4% Rule. Business can sometimes feel like
life or death but in actuality, it usually isn't a life or death
situation. But if you're the kind of person who jumps off a mountain in a
wingsuit, if you're the kind of person who surfs the world's highest
waves, you risk dying, yet you want to get better and better every year.
The 4% Rule says that the way to get better when you're an
extraordinary top performer, and in an arena where you could die is to
only push yourself 4% beyond your current capabilities. For most people
on the planet that's too far, but for top performers, it's too low. So
we push ourselves beyond where we need to go, and we're not getting
burnt out or stressed out. It's that 4% arena of top performers that
Rich plays in. What's the tiniest shift that can make the biggest
impact? Related: Richard Branson's 8 Keys to Happiness and Success
The 3 traps of success
What Rich saw in his own life and working with the very successful
clients that he has over the years is that we live in a world where
most people are chasing the trappings of success, and so they don't see
the traps that are inherent in success. You don't catch them until it's
too late because you've already been successful. For Rich, some of the
traps were implanted at a really young age for. He spent most of his
childhood and a lot of his adulthood, trying to prove himself to my
father and he became very successful and very driven. He says that even
to this day if he’s not careful, he gets caught. For example; he’ll have
success, give himself 25 seconds to celebrate then he’s looking at how
he could have done it bigger or better, or he’s looking into the future
to see what he could be doing next. Take a look at the Three Traps that
Rich continually sees leaders and successful people getting themselves
into:
The Isolation Trap: "I'm not lonely, but I feel very alone."
The Imposter Trap: "People admire me, but I feel like a fraud."
The Emptiness Trap: "I have everything I ever wanted, but I feel empty.
And
that’s just the tip of the iceberg! During our time together Rich and I
delve into some pretty interesting subjects that I know you’ll find a
lot of value in. Have a look:
Serving people so powerfully that they never forget your conversation for the rest of their life.
The power of listeningand the willingness to sit in the uncomfortable silence
Serving people vs. pleasing people
The difference between what people say they want vs. what they actually want
"When you're the most interesting person in the room, you're in the wrong room."
What are you tolerating?
What's the legacy you would leave today if it were your last day on earth vs the legacy you’d like to leave?
Related: 8 Success Lessons From the Richest Person on the Planet
These
are just a few of the incredible highlights of our conversation. Rich
has some amazing stories to share. You do not want to miss this
episode!
Check out the whole Podcast Interview here and don’t forget to subscribe, leave me a message, rate, review and share!
Free Webinar | Sept. 9: The Entrepreneur's Playbook for Going Global
Growing a business sometimes requires thinking outside the box.
Register Now »
More from Entrepreneur
New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access
pass to the skills, experts, and network you need to get your business
off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be
hard. Guidant Financial works to make financing easy for current and
aspiring small business owners by providing custom funding solutions,
financing education, and more.
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