Tuesday, 14 November 2017

UAE-based firm Mineral Circles Bearings (MCB) bets on growth in West Africa

Mineral Circles Bearings partners with Automechanika Dubai for West Africa Roadshow 2017

DUBAI, United Arab Emirates, November 14, 2017/ -- After a pioneering Johannesburg stint in September, Mineral Circles Bearings (MCB) (https://MCB.ae)  continues the smart race with Automechanika Dubai , one of the region’s leading event organizers, to West Africa this month of November.

Represented by Regional Sales Manager Michel Peltier, MCB is all set to explore the bull market potential of West Africa’s budding automotive industry during this two-day roadshow in Ivory Coast and Nigeria. 

Powerhouse speakers from government and private sectors are set to share cross functional experiences and knowledge based initiatives for the auto industry’s benefit.

Ivory Coast Event Speakers:
- Ministre du Commerce, de l’ Artisanat et de la Promotion des PME
- International Chamber of Commerce of Cote d’Ivoire
- Centre de Promotion des Investissements en Cote d’Ivoire
- Association of Automotive Spare Parts and Scrap Dealers

Nigeria Event Speakers:
- Lagos Chamber of Commerce & Industry
- National Automotive Council
- Customs

Market Trends and Forecast
As positive domestic economic activity is foreseen throughout the region, MCB's sales and marketing team is mapping the blueprint for long term strategic business partnerships through onsite visits, research, and inter-agency dialogs such as this event facilitated by Automechanika Dubai.

“We are ready to provide 80 percent of the bearing requirements of West Africa. Automotive is our strength, ” says Hassanein Alwan, MCB's Marketing Director and in-house engineer. “Since last year, we started to streamline our goals to drive investments in this area as we see a big potential in Ivory Coast, Nigeria, Cameroon, and Senegal,” he added.

Alwan likewise mentioned that the growing demand for Korean, French, and Japanese car market along with the establishment of logistics and distribution hubs such as neighboring Ghana's free zone can help MCB propel its goal-building mode to the next level.

Roadshow Brand and Product Highlights
As a trusted bearing company in Dubai since 1990, MCB has created a solid footprint for both local and overseas clientele. Through the years, it has expanded its product portfolio from quality bearings to include grease, tools, oil seals, universal joints, and cv joints for distribution in over 65 countries worldwide.

For West Africa, the automotive aftermarket bearing products to watch out for are SNR wheel bearing kits for French cars, MBS automotive range for Japanese applications, ILJIN for Korean-made vehicles, and the company's economical brand also known as MCB which is known in MEA for its durability and cost competitiveness.

Also set to be showcased is HEAVY DUTY EP3 High Load grease, a brainchild of both MCB and leading French manufacturer, NTN-SNR. Suitable for trucks and heavy applications, this pioneering lubrication solution is formulated to withstand the humidity and hot temperatures of the region, hence, earning its NLGI grade 3 rating. 

Date: November 21, 2017
Timings: 9:00 A.M.-1:00 P.M.
Location: Radisson Blu Hotel Abidjan Airport Ivory Coast

Date: November 22, 2017
Timings: 9:00 A.M.-1:00 P.M.
Location: Golden Tulip Hotel in Festac Lagos, Nigeria

Distributed by APO Group on behalf of Mineral Circles Bearings.

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For more information, please contact: 
Hassanein Alwan
Marketing Director
Mineral Circles Bearings
Tel: +971 4 886 5100
E-mail: Media@MCB.ae
Website: www.MCB.ae

Mineral Circles Bearings
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