Tuesday, 13 March 2018

Glamour Magazine/Abby Gardner: 80 Female Ad Execs Launch Time's Up Advertising to Combat Industry Harassment

Glamour Magazine

#MeToo
80 Female Ad Execs Launch Time's Up Advertising to Combat Industry Harassment
By Abby Gardner
March 12, 2018 2:00 pm
Billboards For Time's Up And "The Disaster Artist" On Sunset Boulevard
PHOTO: Gabriel Olsen

"Hey, Sisters, we know." That's how a group of more than 180 female advertising executives kicked off their letter of solidarity, announcing the formation of Time's Up Advertising. The initiative is an offshoot of the original Time's Up movement started by women in Hollywood and it too will address sexual harassment and systemic inequality in the workplace. Much like Hollywood—and well, most industries—advertising has long been very much a boys' club. Now, time's up.

The women of Time's Up Advertising come from some of the largest agencies in the world, which are in charge of campaigns for major global brands, as well as smaller, independent firms. They state on their new website: "Our mission is to drive new policies, practices, decisions and tangible actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies." They came together at the end of January in the hope of addressing the rampant problems in the world of advertising. "As women in senior leadership positions in advertising, we’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead."
PHOTO: Time's Up Advertising

The group has also outlined specific action items: "committing to creating solutions that work, starting with examining the processes and policies that have failed us"; "identifying and mentoring people who represent diversity across the board and are ready to become agency leaders"; and "adopting progressive agency training and education that brings this discussion and its solutions out into the open with our agencies."

They'll also be raising funds for the larger Time's Up Legal Defense Fund, which helps women who might otherwise not have the means to fight sexual harassment in their own workplace.

This initiative, much like the one in Hollywood, can have an incredibly far-reaching impact. While many of us may not work in advertising, every single one of us is affected by its output. These are the people who create the commercials and images we are bombarded with daily on TV, online, and in magazines. As a society, we will always be better served when there is equal representation in the rooms where those kinds of decisions get made. And it's great to see that Time's Up Advertising is already tackling that issue head-on, even within its own ranks, writing in their letter of solidarity: "We look at the lack of diversity in this group of women and see the long-term effect of power structures that encouraged some of us to rise but held others back. We see you. We see your talent. We see the gap. We want share of voice and share of power for everyone." We can't wait to see what these creative women come up with when given more-equal footing.

So now perhaps the only question is which industry is ready to step up next?
Keywords:

    Time's UpTime's Up/Advertisingsexual harassment#MeToo


SPONSORED STORIES

    Leslie Jones Is Back With Her Hilarious Live-Tweets of the Olympics Leslie Jones Is Back With Her Hilarious Live-Tweets of the Olympics
    10 Things He's Thinking When You're Naked 10 Things He's Thinking When You're Naked
    Chelsea Handler Confirms That Jennifer Aniston DGAF About Brangelina's Divorce Chelsea Handler Confirms That Jennifer Aniston DGAF About Brangelina's Divorce

    11 Face Mists That Don't Feel Like a Waste of Money 11 Face Mists That Don't Feel Like a Waste of Money
    The $6 Lip Balm I Buy in Packs When I Visit Italy The $6 Lip Balm I Buy in Packs When I Visit Italy
    I Tried a Sex Toy That Promises Electric Shock Orgasms—and It's Not for the Faint of Heart I Tried a Sex Toy That Promises Electric Shock Orgasms—and It's Not for the Faint of Heart

Recommended by

    Parkland Students, Activists, Rally At Florida State Capitol For Gun Control
    News & Culture
    Everything You Need to Know About the National School Walkout
    By Stacey Leasca
    2 hours ago
    Fashion
    15 Styling Tricks to Steal From Fashion Week
    By Glamour
    6 hours ago
    775139667SH005_Commonwealth
    Fashion
    Meghan Markle and Kate Middleton Made a Compelling Case for Matching Outfits
    By Halie LeSavage
    7 hours ago
    Music
    Some People Think Taylor Swift's New Music Video Copied a Famous Perfume Ad
    By Emily Wang
    7 hours ago
    HSN Presents Serena Williams Signature Statement Collection Fashion Show at Kia STYLE360 New York Fashion Week
    Celebrity Beauty
    It Looks Like Serena Williams Is Launching a Beauty Line
    By Rachel Nussbaum
    8 hours ago
    Woman Holding A Pregnancy Test
    Parenting
    Trying to Get Pregnant Took Over My Life—Here's How I Got It Back
    By Jessica Wright Weinstock
    8 hours ago

Get Our Newsletter
Your daily dose of the latest in fashion, beauty, and entertainment — delivered straight to your inbox.

    Subscription ServicesContact GlamourReprints/PermissionsNewsletter SignupSite MapRSSAdvertise With UsMastheadAccessibility Help

    UKGreeceFranceHungaryGermanyPolandSpainSweden RussiaNetherlandsMexico and Latin AmericaSouth Africa

Condé Nast

    Condé Nast StoreCareersGlamour Media Kit

Visit Other Condé Nast Sites

©2018 Condé Nast. All rights reserved
Use of this site constitutes acceptance of our User Agreement (effective 1/2/2014) and Privacy Policy (effective 1/2/2014).
Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers.
Your California Privacy Rights
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.
Ad Choices
CNWN Collection

No comments: