TechMarketView
UKHotViews©
Thursday 21 June 2018
Instagram hits 1b users as FAANGs hit all-time highs
FaangFacebook’s purchase of Instagram for $1b in 2012 is, surprisingly, turning into the Deal of the Century. As teenagers eschew Facebook itself they have embraced Instagram. Yesterday it was announced that Instagram now has 1b users - up 200m from a couple of years back. Instagram has already taken on Snap - seemingly ‘copying’ its features. Now it looks to have that other teen favourite - YouTube - in its sights. Instagram will now host long/1 hour videos - up from 60 seconds at present. Instagram’s CEO Kevin Systrom remarked that ‘Teens are now watching 40% less TV than they did 5 years ago’.
The logic of the move is pretty sound. But it will be interesting to see what kind of content this attracts. It seems to be aimed at the Celebrity VBloggers - a genre which has little appeal for me. But I guess I am not the target audience anymore! However I have noticed how many more live gig postings I have watched. Sue Black posted live from a Kylie Minogue concert in Cannes last night which was really very good!
All this helped Facebook’s share price to a new all-time high yesterday. Didn’t do YouTube any harm either. Amongst the FAANGs, Amazon, Alphabet/Google and Netflix also hit all time highs and Apple was very close to its record high too.
Posted by Richard Holway at '07:22'
Add a comment Add a comment
Twitter Facebook LinkedIn Email article link
© TechMarketView LLP 2007-2018: Unauthorised reproduction prohibited see full Terms and Conditions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment