Saturday 27 January 2018

Contributing To The Creation Of An Entrepreneurial Culture Amongst Ghana's Base-Of-The-Pyramid Demographic Through Lateral Thinking

I had a conversation yesterday with two young highly-intelligent Ghanaians - who came to sort out problems with our new multimedia publishing company's computers. They are quintessential examples of the amazing talent-pool our homeland Ghana is blessed with.

It is that very interesting conversation that has inspired this blog post. We must give our younger generations hope - by making our system more transparent, fairer and responsive to the needs of ordinary people.

 In that regard, it is vital that the more responsible sections of the Ghanaian  media refuse to allow themselves to be used as conduits for the negativity of cynical politicians. Our dynamic country has a very bright future indeed - despite the myriad of problems it currently faces and is grappling with.

As it happens, speaking personally, as my widow's mite contribution to the nation-building task,  I have teamed up with a small group of patriotic individuals to co-found a multimedia start-up, which will be an ethical  alternative to Ghana's cynical and mercenary mainstream media - and be a force for good in Ghanaian society.

Our three titles: 'The Big Issue Ghana', a street news magazine; the (reborn) weekly street newspaper, 'The National Review'; and the monthly sustainability magazine, 'Ghana's Green Economy', will speak truth to power and seek the empowerment of our nation's  base-of-the-pyramid demographic.

We shall pursue truth relentlessly and fearlessly report it at all material times. And we intend to be creative-thought-leaders in Ghana's media landscape  - which is why we will empower street people, the homeless and unemployed young people across Ghana to bootstrap their way out of the poverty trap: by becoming micro-entrepreneurs selling  our three titles nationwide on very generous terms.

Thus, purchasing any of our three titles,  will in effect mean financialy empowering our vendors,  to become successful micro-entrepreneurs. It is a creative way to help resolve our youth unemployment crisis and also contribute to the creation of an entrepreneurial culture amongst our younger generations in Ghana's  base-of-the-pyramid demographic - through lateral thinking that does not involve time-wasting reinvention of the wheel. Cool.


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